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Panoramic photo of Western Technical College student sitting on a Western red box with two other red boxes in the foreground
Case study

Western Technical College

People needed a better picture of how Western could change their lives and communities.
Vendi’s comprehensive campaign sharpened the focus for new inspiration and closer consideration.

Services provided

  • Brand
  • Creative
  • Digital
  • Marketing
  • Media
  • Photography & videography
  • Research
  • Strategy
  • Web
 

Vendi挺身而出,帮助Western揭开真相,讲述一个更有力的故事 

拉克罗斯的西部技术学院, Wisconsin provides students across 13 counties with top-quality technical education. Impactful programs, expert instructors and the newest technology make Western an educational leader.

韦斯特寻找一个同样熟练的人, advanced marketing and advertising partner to boost its awareness and enrollment. 他们在Vendi找到了合作伙伴.

一家致力于实现客户目标的本地大学广告公司   

Western selected Vendi for its extensive experience and proven success. 作为拉克罗斯一家成熟的高等教育营销机构, 我们对西方的整体卓越有了现有的认识.

策略性的、全面的招聘活动

Vendi developed an award-winning campaign and communication strategies that included outdoor, digital and television. We also developed internal web resources for Western and designed its multi-award-winning website focused on recruitment. Project highlights included:

  • Research into media and online behaviors of graduating high-school students and adult learners
  • Thorough competitive analysis
  • 新的红盒子主题成为一个即时识别的品牌设备
  • 内容策略改变了招聘体验
  • 使用各种Drupal模块进行自定义网站开发
  • 登陆页面模板,以支持程序,事件和更多
  • Usability testing with key audiences, and results-based website refinements
  • Videography and photography that brought life and engagement to the the digital campaign

Vendi is honored to help Western increase its market presence and enrollment while reinforcing the value of its technical education.

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西部技术学院网站
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西部技术学院数字广告
“选择哪家机构是毫无疑问的.”
——Amy Thornton,战略效率副总裁 & Engagement
西工大“二字”广告
西部技术学院“动手”广告
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西部职业技术学院广告牌
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西部职业技术学院广告牌
“我们都相信这是一次伟大的合作.”
——Leslie Hill,市场总监