威斯康星大学麦迪逊分校在线本科学位
Vendi competitively positioned the prestigious program with a comprehensive digital campaign featuring original video of student stories.
提供的服务
- 有创意的
- 数字
- 市场营销
- 媒体
- 摄影 & 摄像
Sharing the life-changing stories of students who returned to their dream of a UW–Madison degree
美国有近5000万成年人吸烟.S. 开始攻读学士学位，但中途退学. 虽然有很多学位完成的选择, those who are looking for the online equivalent in academic excellence of a traditional degree program are great candidates for a UW–Madison online degree.
出差到多个地点, Vendi知道了, interviewed and filmed several successful students at their homes and places of work. We sought to understand the barriers they faced their first time in college and how they finally achieved their degree through the UW–Madison Online.
视频招聘
Vendi created a suite of student videos ranging from digital video ads to longer-form landing page videos. The students we featured had overcome challenges common to our target audiences, 比如家庭和工作需求. The authenticity of those shared experiences resonated with audiences.
增加转换率，降低成本
The new digital creative suite for UW–Madison Online has contributed to year-over-year success, including a more efficient social spend with a 92% increase in lead conversions and 119% drop in cost per lead conversions in the first month alone. In particular, the new video ads are generating the most conversions at the lowest cost.
This creative suite also allows for expansion of channels to expand reach and frequency of our target audience, 包括在线视频, 流媒体电视, 原生音频和流媒体音频.
