数字营销 & 媒体

通常, new clients tell us their Vendi digital 市场营销 and 媒体 campaigns are far more strategic, 创新, tightly managed and 结果-oriented than what they had before working with our team.

我们的数字 媒体 specialists work together to bring their knowledge, 为你的品牌提供技能和资源. 我们执行最有创意的, successful and cost-effective ways to reach and motivate your audiences to act. 我们会抓住机会, 的优势, weaknesses and trends in today’s dynamic 媒体 channels.

Vendi campaigns bring added value with monthly insights reports that:

• 解释可衡量的活动结果
• Compare performance against prior months and industry benchmarks
• Provide recommendations for optimizations to creative, 投标策略, 针对, 渠道和/或预算分配

媒体策略与策划

Vendi提供了一个可衡量的指标 营销和传播策略 that allows you to gain share of voice in the market, minimize spill and tell your story—realizing that multiple touch points are required to build optimal awareness and influence your audience. We consider a broad mix of 媒体 channels based on their effectiveness in reaching the target audiences. Vendi的计划将包括:

• 付费搜索和媒体计划审计
• Advertising strategy, 针对 and channel rationale
• Calendar and flighting recommendations that align with peak engagement periods
• 估计覆盖范围、频率和印象
• 预算分配建议
• 名单获取(名称购买)
• 跟踪/测量方法

选择媒体渠道

We recommend 媒体 channels and choices that support access. We can provide and manage to whitelist 媒体 choices that provide positive, accessible experiences and reflect the integrity of the brand.

• 程序化展示活动
• 付费搜索
• Targeted social campaigns on Facebook, Instagram, Twitter, Snapchat, Reddit, LinkedIn and more
• 移动地理围栏活动
• 在上面出现片头/ mid-roll推出-滚动的。形式
• 流媒体(音频和视频)和连接电视
• Website and audience re针对 across multiple platforms (social, display, native, etc.)
• 传统媒体包括广播, 电缆, 户外广告, 打印, 广播, 气泵, 赞助和活动

Vendi understands that 媒体 plans are fluid and require constant monitoring, 测试和优化. 我们管理持续的活动优化, 关注社会评论, report 结果 via a real-time dashboard and regularly share insights and recommendations with the client team. Our team is well versed in a variety of bidding strategies including CPC, CPM, CPA, CPV and CPE. We customize strategies to meet client goals and deliver cost-effective 结果.

媒体, web and creative collaboration—that’s when the magic happens

Vendi’s full-service approach has an exponentially positive impact on campaign 结果. 市场营销, 媒体, web and creative teams work together to optimize campaigns and deliver the best possible 结果 for our clients. 这种合作导致:

• Comprehensive tracking of campaign performance throughout the entire engagement funnel
• 优化的登陆页面转换体验
• Expert digital 媒体 team review of all search and digital creative
• Dashboard access for creative team members to monitor the most effective executions, 头条新闻, 图像和格式
• Innovative uses of digital and traditional 媒体 platforms
• Development and documentation of ongoing best practices